In response to the conservation efforts of ILCP, I chose a small range of endangered species in North America and featured them in images that I hoped would catch passerby's attention in an everyday situation. In the city not a lot of people are willing to stop and read something on the street, even if it's eye catching, so I made a few choices to make these images more efficient.
1. Posting them in bathrooms, as opposed to outside. Here people will be more likely to pause and notice something for a brief period of time instead of ignoring it completely
2. I included just the basic information on the image to spark interest and raise awareness. The purpose of these images was not to necessarily provide an opportunity for individuals to perform an immediate action in order to change the situation, as this is generally unrealistic, but just to get them to think about a situation that they otherwise wouldn't in the course of the day. I believe that encouraging this collective awareness and interest will effect change in a strong, although more gradual, way.
-Kat
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